Szlach-etna Paczka.
We’ve been breaking records together 3 years in a row!
the challenge.
COVID-19 pandemic, but also the after-COVID reality. The war in Ukraine. These are events that made Poles tired of helping. Unfortunately, the number of people in need increased significantly, but Poles felt they no longer had anything to share....
the solution.
We have been working with the Stowarzyszenie Wiosna association and Szlachetna Paczka (Noble Parcel) initiative on a pro bono basis, supporting the institutions strategically and creatively for the past 3 years.
In 2020, we introduced a new communication platform responding to the concerns of Poles. We raise awareness of how many people are in a much more difficult situation than the average Pole, and how much help they need.
Campaign awarded in the competition Effie Awards 2020.
100%
of families in need receive help each year
180 mln zł.
The total value of parcels
the summary.
Our activities for Szlachetna Paczka have been recognized by the jury of one of the most important industry competitions – Effie Awards Poland. Our cooperation with the partners has been allowing us to break records every year. With each collection round, we have delivered aid to all of the families in need. The number of volunteers involved and the funds donated to the association is also growing every year.
other realizations.
Nutella.
In a comprehensive way, we organized a nationwide activation campaign “Nutella® loves Poland”.
Tic Tac.
On the occasion of half a century of the Tic Tac brand, we told the story of the iconic dragees with the help of a consumer lottery.
Allegro.
Increase brand awareness through in-stream video ads on Facebook and Instagram.
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