Allegro.
Increase brand awareness through in-stream video ads on Facebook and Instagram.
the challenge.
The goal and challenge of the campaign was to solidify Allegro's position as a major online shopping brand and increase awareness of the fashion category available on the platform.
the solution.
Allegro's research showed that reaching women would be key to spreading the word about fashion content, well-known brands and in-app purchases.
We produced short videos optimized for mobile devices (feed and stories), as well as a selection of 15-second in-stream video ads. The ads were dynamic, colorful and targeted to the aforementioned audience.
The ads were dynamic, colorful and targeted to the aforementioned audience.
7,6%
increase in the recall rate of the brand's ads
2,8%
increase in message recall rate
3,3%
increase in brand choice preference rate
the summary.
The attractive format of in-stream video ads helped the Allegro platform to increase awareness among its audience and become a popular shopping destination in the fashion category.
other realizations.
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