Pizza Hut.
We built the world's biggest pizza in Minecraft!
the challenge.
The pandemic and the social unrest that grew with it caused users to look to the Internet for positive stimuli. Brands faced the challenge of creating unconventional communications that would interest and engage the community.
the solution.
We engaged the gamer community in a joint project with Pizza Hut. We invited a popular gaming streamer – Inareq – to coordinate. In this way, together with gamers and fans, we built a Minecraft pizza made of 2.5 million blocks! We rewarded the most active participants with discount codes.
We built the world's biggest pizza in Minecraft!
the summary.
Our activities allowed Pizza Hut to strengthen its love brand status. We took care of relationship marketing and took advantage of the phygital trend, which by design connects the real and the digital.
other realizations.
Tic Tac.
On the occasion of half a century of the Tic Tac brand, we told the story of the iconic dragees with the help of a consumer lottery.
Tymbark.
We have successfully introduced a new product of the brand on the Polish, Romanian and Hungarian markets!
Captain Jack.
During the pandemic, we organized online houses for 5,000,000 Captain Jack fans.
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