Tymbark.
We successfully launched a new brand product in the Polish, Romanian and Hungarian markets!
the challenge.
The 4 new flavor variants were introduced to reach a younger target group and to occupy new areas in a category where functional and energy drinks reign supreme. The difficult part was legal restrictions related to advertising for the target group (13-18 years old). Another challenge was to clearly indicate what the creative concept of the packaging was all about. And all this encapsulated in an 8-second format!
the solution.
The unobtrusive animated video format fulfilled several tasks: it illustrated the principle of the emoticons on the cans, showcased the flavors, and provided communication clarity. In collaboration with the artist Blady Kris we created a soundtrack based on beatboxing, which served as the spot's background.
We launched the campaign on the youth's favorite online platforms (Tik Tok, Instagram, Youtube, Spotify) to provide them with everything they like and are looking for: music, fun, games and a challenge.
Our target audience loved the new Tymbark product!
the summary.
On the basis of effective activities in Poland (the campaign was recognized in the KTR and Kreatura competitions), we were entrusted with activities in the Romanian (digital campaign) and Hungarian markets, where the product – named TopJoy here – launch was introduced through a TV campaign supported by digital activities. The sales and communication goal of interest in the properties of the cans themselves and the song was also achieved through buzz among consumers – their own videos on Tik Tok or a request for a 2h version of the music track on YouTube.
other realizations.
Samsung.
We prepared a creative idea and were responsible for the production of the advertising spot, graphic materials and the competition website with the participation of the brand ambassador - Wojtek Sokół.
Captain Jack.
During the pandemic, we organized online houses for 5,000,000 Captain Jack fans.
Otomoto.
We created a new communication platform that was designed to engage the audience emotionally.
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