Tic Tac.
To celebrate the 50th anniversary of the Tic Tac brand, we told the story of these iconic mints with a consumer lottery.
the challenge.
The challenge was to create a campaign that would translate into increased product sales and activate fans of the Tic Tac brand.
the solution.
Tic Tac is an iconic brand, so we focused on iconic prizes in the lottery. The gadgets referred to each of the brand's five decades, such as a Polaroid camera – a symbol of the 1970s – or a Nintendo console – a symbol of the 1990s.
The campaign was widely supported on TV, OOH, digital and at points of sale. Additional support for the activation was the birthday series of five videos created by us, "Decades of Freshness” starring Maciej Stuhr (famous Polish actor). The videos could be viewed on the YouTube channel and a dedicated tictac.pl sub-site.
Tic Tac is an iconic brand, so we focused on iconic prizes in the lottery.
5k.
campaign's dedicated landing page visits
5 mln.
viewers of the influencer material
900.
submissions per day
the summary.
The campaign engaged a large audience of potential consumers and significantly contributed to the growth of product sales. The activities clearly translated into increased awareness and development of new audiences.
inne realizacje.
Samsung.
Przygotowaliśmy ideę kreatywną oraz odpowiadaliśmy za produkcję spotu reklamowego, materiałów graficznych i strony konkursowej z udziałem ambasadora marki - Wojtka Sokoła.
Nutella.
W sposób kompleksowy zorganizowaliśmy ogólnopolską kampanię aktywacyjną “Nutella® kocha Polskę”.
Szlachetna Paczka.
3 lata z rzędu wspólnie bijemy rekordy!
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