Pyralgina.
We have developed a new communications platform for the Pyralgina brand.
the challenge.
After the entry of the drug Ketonal, the brand lost market share and its image attributes. Also a problem in maintaining high sales levels was the rapidly growing category - other manufacturers were introducing newer and newer variants of RR or Extra drugs.
The challenge for marketing communications, therefore, was to find a balance between creative and effective communication that would lead to regaining market share in the OTC market (Over The Counter Drug).
the solution.
We created a communication platform based on a storytelling concept. Using knowledge from marketing research, we appealed to the hospital DNA of the brand - it is this “Fact” that sets the product apart from the competition. We prepared the script and supervised the production of the “Facts speak for themselves” TV spot.
Campaign awarded at the Effie Awards 2023.
the summary.
Thanks to an effective campaign and refreshed communications, Pyralgina has become a strong No. 3 brand in its category. At the same time, the brand did not introduce any new products to the market! Pyralgina not only stopped losing shares to Ketonal, but significantly increased and maintained them (already in the first year of communication). What's more, the brand consistently implemented the platform and strategy we developed over the next few years.
other realizations.
Samsung.
We prepared the creative idea and were responsible for the production of the advertising spot and graphic materials with the participation of brand ambassador Wojtek Sokol.
Green Cell.
We have prepared the implementation of a new Green Cell brand product.
Tymbark.
We successfully launched a new brand product in the Polish, Romanian and Hungarian markets!
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