Green Cell.
We prepared the implementation of a new Green Cell brand product.
the challenge.
Green Cell designed an innovative charger for electric cars. We faced the challenge of launching the product with a digital spot that had to raise awareness and encourage the audience to buy.
the solution.
We supplemented an innovative product with an equally innovative spot and photo shoot. We decided on a production using led screen technology and virtual spaces. This gave us the opportunity to move to several locations during one shooting day, as well as change the seasons of the year and time of the day.
In addition to the visual layer, we prepared a comprehensive communication strategy in social channels, as well as graphic creations used on Facebook and Instagram.
We decided on a production using led screen technology and virtual spaces.
the summary.
Thanks to the preparation of a comprehensive communication strategy, the launch campaign was effective and consistent with the vision of the brand. This was the first production of this type for us, while we engaged a director familiar with this technique, which translated into achieving the goals set with the client.