Phinance.
We prepared an unconventional graphic design that emphasizes the company's professionalism and helps to build its credibility.
brand description.
Phinance S.A. is one of the largest and most dynamic financial intermediation companies in Poland. The brand has been a leader in the financial advisory market for 20 years, guaranteeing solutions based on comprehensive services related to investments, savings, insurance, as well as loans or leases.
Anna Dudzińska
In the end, Hand Made stood out as a company with an excellent reputation, vast experience in the field of web design, and the ability to understand our unique needs and expectations.
objectives:
A modern and functional website designed to allow Phinance S.A. customers to easily access information, products and services. The design also took into account the goals and needs of the brand's other audiences:
advisors who want to present their services on their own dedicated sub-pages that can be quickly shared with clients using shortened addresses,
potential candidates who are looking for detailed recruitment information.
Rafał Włodarczyk
In addition, design solutions proposed by the designer should be confronted with technical possibilities as soon as possible, so cooperation on the design-development axis begins at the concept stage. The design team does not end its work at the handoff stage, but collaborates with web developers also in the testing phase, making sure that the visual layer is properly implemented.
Hand Made's role.
The scope of work included the creation of a visual concept and high-fidelity mockups, along with the development of custom micro-interactions. A design kit - a set of defined standards, guidelines and graphic components - was also created, which helped the design team and developers to maintain visual and functional consistency.
The visual work was preceded by UX activities, such as the development of conversion assumptions, user paths and information architecture. Low-fidelity mockups were also created to visualize the structure and determine the hierarchy of information on each subpage. The site was also populated with content taking SEO writing into special consideration.
Development of conversion assumptions, user paths and information architecture. Designing low-fidelity mockups.
Creation of a visual concept with a full redesign in terms of visuals.
Implementation of a fully responsive website.
Optimization of the site in terms of SEO.
effects:
We prepared an unconventional graphic design that emphasizes the company's professionalism and helps to build its credibility. We refined the user flow, architecture and hierarchy of information, and organized the structure and navigation of the site. With advanced interactions on the site, we achieved dynamics affecting the user experience.
success factors.
A properly coordinated process allows the client not only to have insight into all stages of creation, but also to actively participate in them. As a result, the client becomes a co-creator, and their contribution to the project is invaluable. We are a partner for our clients and this approach has once again guaranteed us the creation of a high-quality product that meets all the objectives.
other realizations.
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