Melato-nina
LEK-AM.
We designed a new version of the product page for the drug Melatonin LEK-AM.
brand description.
LEK-AM is a company with entirely Polish capital, one of the most dynamically developing pharmaceutical companies on the Polish market. The drug Melatonin LEK-AM is indicated as an auxiliary agent in the treatment of sleep and wakefulness rhythm disorders.
Filip Kopijer
The process of implementing the new site went very smoothly with great sensitivity and flexibility.
objectives:
The site's target group is women aged 55+ and people who have problems with insomnia. Therefore, the main goal of the cooperation was to improve the educational function of the site's operation. In addition, 85% of users visit the site from mobile devices, so it was necessary to optimize its responsiveness.
Rafał Włodarczyk
Hand Made's role.
The scope of work included the creation of a visual concept and high-fidelity mockups, along with the development of custom micro-interactions. A design kit - a set of defined standards, guidelines and graphic components - was also created, which helped the design team and developers to maintain visual and functional consistency.
Development of conversion assumptions, user paths and information architecture. Designing low-fidelity mockups.
Creation of a visual concept with a full redesign in terms of visuals.
Implementation of a fully responsive website.
Optimization of the site in terms of SEO.
effects:
We prepared an unconventional graphic design that emphasizes the company's professionalism and helps to build its credibility. We refined the user flow, architecture and hierarchy of information, and organized the structure and navigation of the site. With advanced interactions on the site, we achieved dynamics affecting the user experience.
success factors.
A properly coordinated process allows the client not only to have insight into all stages of creation, but also to actively participate in them. As a result, the client becomes a co-creator, and their contribution to the project is invaluable. We are a partner for our clients and this approach has once again guaranteed us the creation of a high-quality product that meets all the objectives.
other realizations.
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