Pyrantelum
Owix.
For the TV campaign, we focused on a friendly and easy-to-remember message to reinforce the brand's leadership position.
the challenge.
In the case of this product, the big problem was the difficult-to-pronounce name. In addition, pinworms are considered an embarrassing problem by parents of children, and their symptoms often go unnoticed.
the solution.
We created a script for an advertising spot that highlights the product's features using a theme of witchcraft. Pyrantelum OWIX sounds like a magic spell that a parent can use whenever he or she needs it. By using a melodious formula, the name of the preparation became more friendly and easier to remember.
Pyrantelum OWIX sounds like a magic spell a parent can use whenever they need it..
the summary.
Pyrantelum Owix is the only formulation in its category that ran advertising activities in widely available communication channels. The advertising spot not only identified the problem, but also played an educational role for parents of children.
other realizations.
Samsung.
We prepared the creative idea and were responsible for the production of the advertising spot and graphic materials with the participation of brand ambassador Wojtek Sokol.
Green Cell.
We have prepared the implementation of a new Green Cell brand product.
Tymbark.
We successfully launched a new brand product in the Polish, Romanian and Hungarian markets!
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