Maczfit.
The campaign “Don't start with a diet. Start with Maczfit” is a manifesto that opposes the imposition of dietary restrictions.
the challenge.
The challenge in the campaign was to design an engaging concept based on the slogan “Art to be Maczfit.” The communication had to not only attract attention, but also build a close relationship with the audience. Thus, to show that healthy eating can be easy, enjoyable and accessible to everyone.
the solution.
In order to fully convey the essence of the slogan “The Art of Being Maczfit,” we used the idea of a manifesto, through which we told the benefits of catering in a creative and encouraging way. The manifesto emphasized that healthy eating is not just a choice, but a lifestyle available to everyone. In the spots of our production, we used an abstract space that introduced a completely different style of communication from that characteristic of the category. As a result, the concept not only attracts attention, but also builds an emotional connection with viewers, showing that healthy eating can be a simple, accessible everyday activity.
We used the idea of a manifesto, through which we told the benefits of catering in a creative and encouraging way.
the summary.
In the campaign, the brand perversely says: “Don't start with a diet. Start with Maczfit,” opposing the imposition of restrictions and supporting consumers in achieving daily happiness on their own terms. Millions of people were reached with this message, and the SOV (Share of Voice), the campaign's percentage share of the total advertising communication market, was the highest compared to the competition.
other realizations.
Samsung.
We prepared the creative idea and were responsible for the production of the advertising spot and graphic materials with the participation of brand ambassador Wojtek Sokol.
Green Cell.
We have prepared the implementation of a new Green Cell brand product.
Pyrantelum Owix.
For the TV campaign, we focused on a friendly and easy-to-remember message to reinforce the brand's leadership position.
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