ICE.
New visual identity for the city's business and cultural showcase!
the challenge.
The task was to refresh the existing visual identity, which reflects the idea of the place and fits into the changing expectations of the audience.
the solution.
We prepared a dynamic and formally strong communication that takes into account the value of the brand: modernity, dynamism and the heart of the facility - the people who create it.
Meanwhile, ICE celebrated its 5th birthday. On this occasion, we were asked to design a dedicated slogan and promotional materials. We created sales materials aimed at the foreign market, taking into account the previously designed corporate identity.
We prepared a dynamic and formally strong communication that combines brand values.
the summary.
ICE Krakow is a business and cultural showcase of the city. It is a dynamic and modern approach to culture and business, which allows the organization of any cultural initiative, concert or business event. When working on branding, it is important to meticulously design all materials so that all communication is in line with the brand's DNA.
other realizations.
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