Nutella® has once again organized a nationwide consumer activation. The Hand Made agency is responsible for its preparation and communication.

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The “Nutella® Adds Smile” sweepstakes kicks off the so-called Pancake Season. The campaign promotes different facets of pancake and pancake preparation using Nutella® cream. To participate, one must buy a promotional pack of Nutella® cream, register the code on the website and scratch off a virtual scratch card.

The agency is responsible for the full service of the lottery - from coordination of formal issues, through preparation of KV of the action (including all graphic materials for digital channels), to handling of the application form.

Hand Made has been the brand's partner agency for the past 5 years, and is responsible for communication strategy and offline and online activities for the Nutella® brand. It also provides photo and video production services, provides graphic design support and executes nationwide consumer activations.

Nutella®, part of the Ferrero Group, came to Poland in 1992 and to this day remains the undisputed market leader in its category. Thanks to its unique taste, distinctive jar and consistent communication, it is one of the most recognizable brands in the world. The 5th of February is celebrated as World Nutella® Day.

Hand Made is a full service advertising agency, providing clients with support in all key communication channels. The agency designs communication solutions, provides full strategic, creative and production support for Polish and foreign brands. It has been recognized four times among the best Polish agencies in Media & Marketing Poland reports.