This year's Noble Parcel campaign encourages Christmas help for needy families. Hand Made Agency, as every year, is responsible for strategic and creative support, including the script for the TV spot.

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The WIOSNA Association once again encourages you to wisely help needy families through the Noble Parcel. In 2021, more than 17,000 families from 650 regions in Poland received help thanks to the Noble Parcel. This is as many as 3,000 more endowed families than the year before. Almost 13,000 people were involved in volunteering, and the Noble Parcel united a total of more than 700,000 people in helping. The value of the aid, again compared to the record year before, increased by as much as 17 million. This brought the total to 68 mln PLN!

This year's campaign is based on the slogan “good is the result of sharing” and reminds us that even with little, we can still share the good. Until December 9, everyone involved has the opportunity to choose a family for whom they will prepare a package, taking into account the most important needs. The list is available on the action's website.

Hand Made Agency has been working with the Spring Association and Noble Parcel on a pro publico bono basis, supporting the institution strategically and creatively for the past 3 years. The campaign run by Hand Made 2020 was awarded a bronze statuette at the Effie Awards.