The latest campaign for NUTELLA® cream, “NUTELLA® Loves Bread,” has been launched.

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The NUTELLA® brand, together with the Hand Made agency, has prepared a promotional campaign highlighting the iconic combination of bread and NUTELLA® cream. The campaign also has an educational value - on nutella.com one can learn interesting facts about the most frequently consumed types of bread in Poland and many tasty, unobvious inspirations. The campaign is accompanied by a NUTELLA® Loves Bread sweepstakes, which will run until September 30. The prize pool includes toasters, home bread-making equipment and picnic baskets.

Hand Made, which has been the brand's partner agency in Poland continuously for 7 years, is responsible for organizing the activation.

The Hand Made agency is tasked with developing campaign communications and providing comprehensive support for the lottery. The agency prepared key visuals, packaging designs, POS materials and communication materials for the media. The campaign is promoted on TV, digital, social media and trade press.

Hand Made has been designing real marketing solutions across all key channels for 18 years. The agency provides full-service strategic, creative and production support. Hand Made's effectiveness is confirmed by awards, industry reports and client evaluations, including being named four times among the best Polish advertising agencies in the Media & Marketing Polska report.