A promotional campaign for a new product in the Tymbark portfolio has been launched. The Hand Made agency is responsible for all digital activities.

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Crazy Fun is a new product from the Tymbark brand that recently appeared on store shelves. The carbonated beverage in a can is dedicated to young people aged 13-18 and is a fresh interpretation of the “Love Life” strategy that has been maintained. The new campaign is therefore all about having fun, taking on challenges and experimenting - something that “Zetki” likes best. Thus, the promotional campaign focuses on their natural environment - digital. The development of the communication platform and then the implementation of all advertising activities within the framework of the won tender was handled by the Hand Made agency.

The Crazy Fun drink cans are distinguished by a distinctive design, using emoticons popular on the Internet and allowing them to be combined with each other in new arrangements. This unique packaging feature sets the rhythm for the entire campaign, closing with the slogan: “It just so happens that [Tymbark].” In addition to developing the slogan, Hand Made co-created with the Tymbark brand the strategy, creative concept and action plan, and developed the key visual and visual line of communication. On the agency's side was also the full production of an animated spot, introducing the product to the digital world. For the purposes of the campaign, animations were created in 30“, 15” and 6” lengths, in which, in addition to colorful cans, music plays an important role. A dedicated backing track was composed and performed by a well-known beat boxer - Blady Kris.

Hand Made is also responsible for social media activities (including the concept of activities with Chatbot and games in the Post Sticker application). The summer campaign for the new Tymbark Crazy Fun drink will last until the end of July. All digital activities are marked with the hashtag: #composition. All versions of the spots are now available on YouTube.