A television campaign for the drug Prostamol® UNO will be launched on September 1, 2020. Hand Made is responsible for the creative concept and overseeing the execution of the commercial. Particularly worth mentioning is the fact that it featured real firefighters.

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Prostamol® UNO is a drug that helps alleviate the symptoms associated with prostate gland growth that cause a decrease in the well-being of men over 40. The modern spot, which relies on clear metaphors and dynamic editing, helped to get a clear message about its effectiveness. Three real firefighters took part in the shoot, alongside actors.

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The spot is based on an analogy between a male problem and potential difficulties in the work of firefighters. In addition to developing a clear metaphor, we wanted to maintain a strong masculine character of the whole creation - and here the team of firefighters proved irreplaceable. The symbolic representation of the Prostamol UNO capsule in the form of a firefighter's rooster is a visualization of the action of the drug, which quickly comes to the aid of men in need.

Zofia Tarnawczyk
Copywriter w Hand Made

During the filming of one of the scenes, we heard a siren. It turned out that it was necessary for firefighters to intervene in the field. Fortunately, no one was hurt, but thanks to this situation we were able to see a quick and organized action. The creative concept presented by the Hand Made agency immediately won our approval, as it clearly shows how the drug works.

Magdalena Krakowska
Senior Product Manager w Berlin-Chemie

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The spot's creation was handled by Zofia Tarnawczyk (copywriter) and Dominik Krupczak (art director), and the project is led by Magda Ludwig (account manager). The production house Garage Film Studio is responsible for the production of the spots, directed by Maciej Szwabe.

This is another successful collaboration between Hand Made and Berlin-Chemie. The agency has also developed campaigns for brands such as Flavamed and Lioton, among others.

BERLIN-CHEMIE (MENARINI Group) is a global pharmaceutical company that is, among other things, the manufacturer of the drug Prostamol® UNO. In its activities, it focuses on two strategic objectives: research and global development. The above directions enable the use of innovative medicines for the benefit of patients around the world.

Hand Made is a full service creative advertising agency. It executes campaigns in all media - from television to the Internet (including social media), to events, PR or non-standard communication activities. Hand Made is highly rated by clients and the industry every year. In 2019, in the report Advertising Agencies and Media Houses 2019, prepared by Media Marketing Poland and Kantar Millward Brown, it once again received the distinction “Advertising Agency of the Year: tenacious to the end.” The agency's activities also received the highest rating in Press magazine's “Panorama of Advertising” report.