The Hand Made agency has won a tender and will lead activities for the summer campaign of Peroni, a brand owned by Kompania Piwowarska.

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Hand Made is responsible for the creative idea and execution of the campaign, the design of dedicated website activations and the campaign's social media communication. More than 300 selected outlets and locations nationwide will participate in the activation. By scanning the QR code from the receipt after a purchase, consumers are redirected to a contest page, where they have a chance to win attractive prizes (a course in making pasta in Italy, or one of 100 vouchers to pyszne.pl to buy Italian food). At the same time, the venues that gather the most takers for the contest are also competing to win.

Hand Made provides full service, and the organization of consumer activations is one of the agency's key competencies. From the creative idea, to the creation and promotion of the action. The agency has also served other international brands from Kompania's portfolio in this regard, including Kozel, Pilsner Urquell and Redd’s.

Kompania Piwowarska is a leader in the Polish beer market. Its portfolio includes the most popular brands among Poles: Lech, Tyskie and Żubr, beer specialties of the Książęce brand, a wide range of flavored and non-alcoholic beers, and the Peroni brand, an Italian beer with perfectly balanced bitterness and aroma, for those who appreciate top quality and excellent taste.

Hand Made has been designing real marketing solutions across all key channels for 18 years. The agency provides full-service strategic, creative and production support. Hand Made's effectiveness is confirmed by awards, industry reports and client evaluations - including being named four times among the best Polish advertising agencies in the Media & Marketing Polska report.