The Continental brand has launched a challenge in which it encourages people to save the environment. The Hand Made advertising agency is responsible for communicating the campaign on social media.

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The agency is the author of the slogan and key visual of this year's Continental campaign “Course to a Clean Sea”, and is responsible for its communication and promotion in social media. During the summer, when we are more physically active, it makes sense to use the energy for real help for the environment. Thus, the brand, for the third time, is involved in a campaign to install trash catchers in the Baltic Sea. Using the Activy app, you can record your physical activity and earn points. The final number will be exchanged for a specific amount, which the Continental brand will donate to the MARE Foundation.

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Our campaign is aimed at everyone who enjoys spending time actively and who cares about improving the quality of the environment. We know that the responsibility for the future of our planet rests with all of us, which is why we continually invest time and resources in the development of new technologies, alternative materials and ecological production processes. For this edition, we invited the Hand Made agency, which took comprehensive care of its design and communications.

Ewa Ostapczuk
Public Relations Manager w Continental

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The cooperation between the Hand Made agency and Continental includes activities related to the brand's daily communication on social media, including the preparation of materials and moderation. The brands have been working together since the beginning of 2024.

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As an agency, we are happy to take on projects related to the CSR field. Providing smart solutions that effectively impact the client's image and at the same time encourage care for the environment is a win-win situation.

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These are not the first activities of the Hand Made agency in support of environmental or social projects. This year, the agency was the winner of the "Benefactor of the Year 2024" contest in the “Social and Charitable Aid” category for its activities conducted for the Szlachetna Paczka and Future Academy.

Continental is one of Europe's leading tire manufacturers and one of the world's top five automotive suppliers. The brand works tirelessly to develop innovative technologies and sustainable products and services throughout its value chain, from sourcing materials to recycling used tires. By 2030, the premium tire manufacturer aims for all of its tires to contain more than 40% renewable and recycled materials.

Hand Made has been designing real marketing solutions across all key channels for 18 years. The agency provides full-service strategic, creative and production support. Hand Made's effectiveness is confirmed by awards, industry reports and client evaluations, including being named four times among the best Polish advertising agencies in the Media & Marketing Polska report.