Advertising agency Hand Made has won a tender to handle social media for the Continental brand.

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The cooperation will include activities related to the brand's daily communication in social media, including preparation of materials and moderation.

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The creative idea proposed by Hand Made fully responded to Continental's brand goals and objectives, and the agency's long experience in the SoMe area was an additional factor that determined the outcome of the tender.

Ewa Zawadzka
Brand & Digital Manager w Continental

Does tire communication always have to be about the car, the tread, generic attributes and the big black tire? We believe not. We decided to tell the story of Continental differently, presenting the advantages of the products in a non-obvious way.

Aleksandra Jankowska
Account Manager w Hand Made

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Continental is one of Europe's leading tire manufacturers. The brand is also one of the five largest automotive suppliers in the world, with divisions specializing in braking systems, instrumentation, chassis systems and components, automotive electronics or infotainment solutions.

Hand Made has been designing real marketing solutions across all key channels for 18 years. The agency provides full-service strategic, creative and production support. Hand Made's effectiveness is confirmed by awards, industry reports and client evaluations - including being named four times among the best Polish advertising agencies in the Media & Marketing Polska report.