Crazy Fun is a new product from the Tymbark brand in the Maspex portfolio. Dedicated to young people, the carbonated beverage in a can appeared a year ago on store shelves across Poland. In May of this year, activities to support the product launch were launched in the Romanian (digital campaign) and Hungarian markets.

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The campaign introducing the drink to the Polish market, together with Tymbark's marketing team, was carried out by the Hand Made agency. The agency was responsible for developing the communication platform and then implementing all advertising activities (including digital and social media), based on a spot produced by Hand Made with original music.

Based on effective activities in Poland (the campaign was recognized in the KTR and Kreatura competitions), the agency was also entrusted with activities in the Romanian (digital campaign) and Hungarian markets, where the launch of the product - here named TopJoy - was introduced through a TV campaign, supported by digital activities. This is another cooperation on the Hand Made - Maspex line. The agency has already carried out activities for, among others, Mlekołaki, Decomorreno and Kubus.