Hand Made agency's digital team has prepared a new product page for the drug and dietary supplement MagLek LEK-AM.

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The goal of the cooperation was to introduce a clear product division on the new website www.maglek.pl, separating OTC drugs from dietary supplements. This makes it easy for users to find the right products, and the site complies with legal requirements. Activities were also aimed at directing traffic to shopping platforms.

The digital team prepared the visual design of the UI and low-fidelity mockups, which define the content of the subpages and product views. In addition, the agency developed a new information architecture and provided post-implementation support. The site was optimized for SEO and adapted for mobile devices, further contributing to its functionality. The site also includes a “Knowledge Zone” that offers a wide range of information on products and related health topics, which supports audiences in making informed decisions about the right magnesium choice for them.

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The result is a site that presents LEK-AM's portfolio of MagLek brand magnesiums, with a special focus on promoting the new MagLek B6 Forte product. OTC drugs have been highlighted with dedicated colors, making it easier to intuitively distinguish them and associate them with specific health ailments. We placed dietary supplements further down the page, following the content hierarchy, emphasizing their secondary role.

Aleksandra Polek
Senior UX Designer w Hand Made

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This is another project carried out by Hand Made for LEK-AM. The agency also designed a new version of the product page for the drug Melatonina LEK-AM.

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The client has confidence in us based on previous successful cooperation on the Melatonin project. With proven methods of operation, we create solutions at the highest level, and the client can count on our experience and transparent communication at every stage of the project, which greatly improves the entire process.

Jadwiga Jaśkiewicz
Digital Manager w Hand Made

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LEK-AM is a company with entirely Polish capital, one of the most dynamically developing pharmaceutical companies on the Polish market. The manufacturing plant produces modern drugs that meet the stringent quality requirements of the European Union.

Hand Made has been designing real marketing solutions across all key channels for 18 years. The agency provides full-service strategic, creative and production support. Hand Made's effectiveness is confirmed by awards, industry reports and client evaluations, including being named four times among the best Polish advertising agencies in the Media & Marketing Polska report.