The latest activation of the Tic Tac brand is underway, with Hand Made agency responsible for preparation and communication. The campaign will run until December 17th.

‍

The latest campaign encourages consumers to take a closer look at all Tic Tac flavors and choose the one that best suits their character and mood. A limited edition of Tic Tac Cherry Sour has hit stores - a brand new flavor that can be found on the shelf alongside the classic Tic Tac Mint, Orange, Strawberry Mix and Citrus Mix. The campaign is accompanied by a sweepstakes in which Tic Tac boxes, watches, phones and Samsung-branded headphones can be won.

‍

This year, we will be positively spurred on by as many as 5 Tic Tac flavors. We will get to know them all a little closer, helped by the characters of the spots, who have become their personification. We encourage everyone to take part in the campaign "Find Your Flavor. There's a Tic Tac for everyone" to try to find the package that best fits their personality.

Adrianna Skalniak
Senior Copywriter w Hand Made

‍

Hand Made Agency is responsible for a range of activities related to the preparation of the campaign. From the design of graphic materials, POS and landing page through the preparation of scenarios for digital spots and TV tagon, production of video materials to the comprehensive organization of the sweepstakes, running of the display campaign and communication of the action in the brand's social media.

We mostly associate the iconic Tic Tac with the classic mint flavor, and few remember that we have many other flavors in our range. In this activation, we want to remind our consumers of the multitude of flavors in our offer. We also want to hit not only with the taste, but also with the emotions that the brand carries, hence each flavor has been given its own personality, which we are presenting in videos that will be seen online and on VOD. As always, we also keep in mind the most essential attributes of our brand, which is why we will be accompanied everywhere by sonorous music, rattling sounds, our cartoon Tic & Tac characters and rays of positivity arranged from our pastilles.

Magdalena Łącka
Country Category Marketing Manager Tic Tac

‍

The spot was directed by Anna Bajorek, and the cinematographer is Patryk Kin. The music was composed especially for this campaign by Marek Domanski of the Beatshop studio. Post-production of the spot and adaptation to other European markets (was handled by Badi Badi post-production house).

The Tic Tac brand and Hand Made agency have been working together continuously since 2018. Hand Made handles Tic Tac's biggest activities in Poland, is responsible for handling the brand's social media and provides ongoing strategic and creative support. The agency designed the communication of the brand's most well-known campaigns, including “50th birthday of the Tic Tac brand” or the action “Odśwież chwile dobrą energią Tic Tac”, which was supported by Joanna Koroniewska and Maciej Dowbor.

Tic Tac is a brand founded in 1969 and owned by the Ferrero Group. The name refers to the distinctive sound one hears when opening a package of the iconic candy teasers. Tic Tac is available in many flavors and is by far one of the most popular confectionery products in the world.

Hand Made has been designing real marketing solutions across all key channels for 18 years. The agency provides full-service strategic, creative and production support. Hand Made's effectiveness is confirmed by awards, industry reports and client evaluations, including being named four times among the best Polish advertising agencies in the Media & Marketing Polska report.