“Let's see in each other what is most important” - this year's Christmas campaign is being conducted under this slogan by Allegro - Poland's largest e-commerce platform. Hand Made Agency is responsible for the social media campaign, the concept of dedicated materials (primarily Facebook and Instagram) and their promotion in these channels.

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Every year there are already questions about Allegro's Christmas campaign before December. Hand Made conducts constant activities in the brand's social media, but this special time of the year is always one of the most intense in terms of communication. For the 2021 Christmas campaign, the agency conducted the most extensive activities in the history of Allegro's Christmas campaigns. Based on analysis carried out jointly with the Facebook team, effective materials tailored to social channels were created, based on both the TV spot “Let's see the essentials in each other” and dedicated social media shots. Thus, digital uses primarily formats tailored to the convenience of the audience.

The author of the campaign's big idea and the script for the TV commercial is the Ogilvy Poland agency. Moon Films is responsible for the production of the films, Televisor for post-production, and Juice for sound editing. The Hand Made agency is responsible for the social media campaign and promotion of the materials in these communication channels.