After winning the tender, the Hand Made agency remains responsible for comprehensive social media services for the Pilsner Urquell brand. This is an extension of cooperation after 2 years of joint activities.

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The brand's Facebook and Instagram activities are an adaptation of global communications for the Polish market. Hand Made is also responsible for additional promotional activities in digital.

Pilsner Urquell is the world's first golden pilsner. It was first brewed in 1842 at a newly built brewery in the Czech city of Pilsen by master brewer and visionary Josef Groll. Since then, it has been continuously enjoyed by beer drinkers around the world.

Hand Made also serves other international brands in Kompania Piwowarska's portfolio: Peroni and Kozel.