The Hand Made advertising agency is conducting long-term 360º activities for the OTOMOTO brand. An advertising campaign was launched in March as the first result of the cooperation between the two brands.

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Buying a car is one of the most exciting moments in any family's life. Many things have to be taken into account. That's why it's good to have solid support when doing so. That's what otomoto.pl is - a service, for people who like to have the car buying process under control. They love to search in depth and have as much information at their disposal as possible.

A new communications platform created in cooperation between Hand Made and OTOMOTO is about such people.

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When buying a car, you can't predict everything, but with OTOMOTO you can be sure you've done everything to make the best choice. Simply put - You can't do more!

Łukasz Tkacz
‍Creative Group Head w Hand Made

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Hand Made is responsible for, among other things, an intensive TV and social media campaign for the brand. The spot's creation was handled by Łukasz Tkacz (Creative Group Head) and Tomasz Pizło (Senior Copywriter), strategy by Karolina Reimus (Strategy Manager), and the project is led by Magda Ludwig (Account Manager). F25 production house is responsible for the production of the spots, and Media Concept media house is responsible for media buying. The director of all spots is Antek Nykowski. The campaign is running on major TV stations.

The cooperation between Hand Made and OTOMOTO marks a strong return of the agency to the automotive category, which for several years was responsible for the communication of the Volkswagen brand.

OTOMOTO is a platform for efficient and convenient sale and search of vehicles. An average of 250,000 ads are published per month, which means that every minute 5 new offers appear on the site. Most of them are for passenger cars, but searchers will also find thousands of ads in the categories of motorcycles and quads, delivery vehicles and trucks, construction and agricultural machinery and parts.

Hand Made is a full service creative advertising agency. It executes campaigns in all media - from television to the Internet, including social media, to events, PR or custom communication activities. Hand Made is highly rated by clients and the industry every year. In 2019, it once again received the distinction “Advertising Agency of the Year: relentless to the end” in the Advertising Agencies and Media Houses 2019 report prepared by Media Marketing Polska and Kantar Millward Brown. The agency's activities also received the highest rating in Press magazine's “Panorama of Advertising” report.