“Art to be Maczfit” is the slogan of the brand's latest campaign. Hand Made Agency co-developed the creative script with the Maczfit team and is responsible for the production and post-production of the advertising spots.

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In the campaign, the brand perversely says: "Don't start with a diet. Start with Machfit," opposing the imposition of restrictions and supporting consumers in achieving daily happiness on their own terms.

The challenge in the campaign was to prepare an engaging and non-distancing concept based on the slogan “The Art of Being Machfit.” The agency used the idea of a manifesto in the campaign, through which the benefits of catering were told in a creative and encouraging way. The spots also feature an abstract space, which introduces a completely different style of communication from that characteristic of the category. The cooperation included a series of TV spots (30, 15, 8 and 6 seconds) and digital spots (15, 8 and 6 seconds). The agency also prepared key visuals.

Hand Made has an in-house studio to oversee production, advertising budgets, as well as post-production of materials. The studio creates 2D and 3D materials, visualizations, animations, videos, as well as complex advertising spots.

Maczfit is a catering service supporting Poles in their daily enjoyment of food. It delivers wholesome and balanced meals to consumers at nearly 3,000 locations across the country. The quality offered by the brand is evidenced by numerous certificates and awards - Healthy Brand of the Year 2023, Super Brand 2023 or Consumer Quality Leader 2023.

Hand Made has been designing real marketing solutions across all key channels for 18 years. The agency provides full-service strategic, creative and production support. Hand Made's effectiveness is confirmed by awards, industry reports and client evaluations - including being named four times among the best Polish advertising agencies in the Media & Marketing Polska report.