The latest brand activation has been launched, with Hand Made responsible for its preparation and communication. The TV lottery is promoted by a spot produced in the agency's in-house studio.

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Tic Tac® is launching its “Refresh Summer with Music” summer campaign, which promotes the new limited-edition Tic Tac Flamingo Cherry Lemonade flavor. The sweepstakes includes 140 double tickets to the legendary Lollapalooza festival in Berlin, along with vouchers for overnight stays. To take part in the contest, just buy any package of Tic Tac® teasers and register your receipt on the dedicated page.

Hand Made is responsible for the comprehensive organization of the sweepstakes, including: designing the graphic materials, POS and landing page’a. The agency was also tasked with the development of the script, production and post-production of the 15” TV spot, as well as communication of the campaign in social media and digital. The video was produced entirely in the agency's in-house production studio, which effectively influenced the time and cost of implementation. Beatshop is responsible for soundtracking the spot.

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The video produced for the Tic Tac® brand supports the lottery we organized. To optimize our working time, we chose a spot shot entirely in post-production. The challenge was to show “product interaction.” We used 3D animation - both of the hand and the product itself. We matched this scene with animated characters, familiar from the brand world. Thanks to this solution, the viewer does not have the feeling of artificiality and mixing the real world with the one created in post-production.

Magda Ludwig
Agency Producer w Hand Made

The Tic Tac® brand and Hand Made agency have been working together continuously since 2017. Hand Made handles Tic Tac®'s biggest activities in Poland, is responsible for handling the brand's social media and provides ongoing strategic and creative support. The agency designed the communication of the most recognizable campaigns - “50th birthday of the Tic Tac brand”, “Znajdź swój smak. Jest Tic Tac dla każdego” or the “Odśwież chwile dobrą energią Tic Tac”, campaign, which was supported by Joanna Koroniewska and Maciej Dowbor.

Tic Tac® is a brand founded in 1969 and owned by the Ferrero Group. The name refers to the distinctive sound one hears when opening the package of the iconic candy teasers. Tic Tac® is available in many flavors and is by far one of the most popular confectionery products in the world.

Hand Made has been designing real marketing solutions across all key channels for 18 years. The agency provides full-service strategic, creative and production support. Hand Made's effectiveness is confirmed by awards, industry reports and client evaluations, including being named four times among the best Polish advertising agencies in the Media & Marketing Polska report.