Hand Made is responsible for organizing the activation campaign for the NicNac's brand from the Lorenz portfolio. The agency was selected through a bidding process.

‍

The scope of the cooperation includes the organization of a consumer activation that will run from September to October 2023. The agency will carry out activities on social media platforms. The campaign is based on a joint project between NicNac's and Crunchips brands.

‍

The overriding goal set for the agencies in the tender was to propose a concept that would build familiarity with our novelty NicNac`s flavor Crunchips Chakalaka and promote a cross-brand consumer action under the slogan “Party so Chakalaka.” We were looking for a unique activation idea that would interest the target group of our brands and attract Generation Z consumers, fit in with the atmosphere of the two party brands NicNac`s and Crunchips. The creative idea of the Hand Made agency fully answered the assumptions from the brief. A comprehensively prepared offer including an activation mechanism, an interesting prize package, a number of additional tools tailored to the interests of our target group and a great creative line determined the choice of Hand Made agency. The scope of activities includes comprehensive handling of consumer activation - action plan, cost estimate, preparation of graphic materials, execution, summaries.

Mikołaj Naskręt
Marketing Specialist

‍

NicNac's are unique nuts in the shell, and the brand's history dates back to 1993. This is not the first cooperation on the Hand Made - Lorenz line. The agency is also responsible for comprehensive social media support for the Curly brand. The scope of activities includes conducting communication on the channels, including creation and moderation of content on Facebook and Instagram.

Hand Made is a full service advertising agency, providing clients with support in all key communication channels. The agency designs communication solutions, provides full strategic, creative and production support for Polish and foreign brands. It has been recognized four times among the best Polish agencies in Media & Marketing Poland reports.