Advertising agency Hand Made has developed the latest campaign for the drug Diosminex Max from the Bausch portfolio.

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The agency's task was to prepare the script for the spot (30 and 15 seconds), supervise production and post-production of the material. In addition to the TV commercial, Hand Made is responsible for preparing the OOH and digital formats for the campaign. Papaya Films was responsible for the production and Marcin Dubieniec was the director.

The ad is primarily aimed at women aged 40+, but chronic venous insufficiency affects a wider audience. The brand needed a clear and capacious metaphor to emphasise its differentiators (USP - Unique Selling Proposition). The metaphorical staircase used in the spot fit perfectly with this need.

Chronic venous insufficiency has as many as seven stages, and Diosminex Max can be used at any of them. Therefore, we used the metaphor of a staircase, in which each successive step reflects a different stage of the disease. This procedure allowed us to show the broad spectrum of the drug's action and its versatility.

Dominika Janiszewska
Senior Copywriter w Hand Made

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This is another Hand Made project for the Bausch Health Group The agency has prepared productions for the brands 4Flex, Chlorchinaldin, Inaldin and Hyal Drop.

Bausch Health Poland is one of the 10 largest pharmaceutical companies in Poland. Its operations focus on both prescription and inpatient medicines.

Hand Made has been designing real marketing solutions across all key channels for 18 years. The agency provides full-service strategic, creative and production support. Hand Made's effectiveness is confirmed by awards, industry reports and client evaluations - including being named four times among the best Polish advertising agencies in the Media & Marketing Polska report.