The campaign “Refresh moments with good energy with Tic Tac” has been launched, the preparation and communication of which is the responsibility of the Hand Made advertising agency.

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The campaign “Refresh moments with good energy with Tic Tac” is a consumer activation based on a lottery mechanism. The campaign is supported by Joanna Koroniewska and Maciej Dowbor, who can be seen in 4 funny video spots about relationships and giving moments good energy. The materials are available on VOD platforms and YouTube. Hand Made agency was responsible for their production.

The campaign is accompanied by a large-scale raffle with attractive prizes to be won: a weekend in a tree house, a stay at the Suntago Tropical Park or tickets to cabarets and concerts. Detailed information is available on the lottery website. Activation runs from September 12 to November 20, 2022.

The agency is responsible for a range of activities related to the preparation of the campaign. From the creative idea, through the design of POS materials, in-store displays or the website, to the preparation of video scripts and promotional tag-ons and the realization of the photo shoot. Hand Made also prepared the campaign in digital, social media and is responsible for the overall organization of the sweepstakes. The activation's communication was supported by a TV campaign.

This is not the agency's first cooperation with the Tic Tac brand. The parties have been working together continuously since 2018, successfully implementing cyclical campaigns. In the past, the Hand Made agency has already been responsible for the creation and communication of the most well-known campaigns, such as “50th birthday of the Tic Tac brand” or the two previous editions of the “Share gentleness” campaign - including the one where the prizes were 4F's own collection of clothes.

Tic Tac is a brand founded in 1969 and owned by the Ferrero Group. The name refers to the distinctive sound one hears when opening the package of the iconic candy teasers. Tic Tac is available in many flavors and is by far one of the most popular confectionery products in the world.

Advertising agency Hand Made provides clients with strategic, creative and production solutions across all key communication channels. Hand Made's effectiveness is evidenced by awards, industry reports and client evaluations, including being named Agency of the Year four times (including “Brand Love Agency” and “Client Favorite”) in a Media & Marketing Poland report.