The Hand Made advertising agency is supporting Allegro's service in communications introducing the brand to the Slovak market.

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Following its Czech success, Allegro is expanding the reach of its platform in the region, confirming its ambition to be the most popular online shopping destination in Europe. Hand Made is responsible for developing the communication platform for the expansion on META platforms (Facebook and Instagram) - including the preparation of content and graphic materials. The agency is communicating both the arrival of allegro.sk in place of MALL.sk, and the package of services available (Smart, Protect).

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We have a strong position in Poland, an increasingly strong position in the Czech Republic, and we are just getting started in Slovakia.

Roy Perticucci
Allegro CEO

As a team that has been implementing SoMe activities for allegro.pl for years, and since May 2023 for allegro.cz, we are very excited about the opportunity to work on another market! The communication of the soft launch campaign, hard launch and adaptation of ongoing activities for the Czech market have definitely paved the way for us. The daily cooperation with the Allegro team, both in Poland and the Czech Republic, is also of great importance.

Marzena Żeber-Towpik
Social Media Manager w Hand Made

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Allegro is the most popular shopping platform in Poland and one of the largest e-commerce companies in Europe. The brand has been working with Hand Made continuously since 2018. The agency is responsible for social media communication and promotion strategy, creation of dedicated graphic creations and management of the media plan. Since May 2023, it has also been managing social media communication for allegro.cz.

Hand Made has been designing smart marketing solutions across all key channels for 18 years. The agency provides full-service strategic, creative and production support. Hand Made's effectiveness is confirmed by awards, industry reports and client evaluations - including being named four times among the best Polish advertising agencies in the Media & Marketing Polska report.