
Hand Made with the campaign “Professionally embraced” for Fixly

Hand Made Agency has prepared the latest image campaign for Fixly.pl in digital channels.
The most common emotion that accompanies people preparing for a renovation is stress - and its most common cause is finding the right professional (Fixly Report, 2023). The campaign “Professionally Embraced” focuses on solving this problem among people planning to make changes to their apartment. Key to the effort is drawing attention to the main feature of the solution. On Fixly, you don't need to know specialists in person - just use the app, upload an ad, check reviews of contractors and easily schedule an appointment.
The scope of the campaign work included the preparation of the creative concept and graphic materials. Hand Made's in-house performance department is responsible for the campaign in social media and Google's advertising network, while the agency's production studio is responsible for the script and execution of animations that will promote the brand on YouTube.
Hand Made and Fixly cooperate on a daily basis in the area of social media. The agency is responsible for creating content, visual materials (including graphics and animations) and organizing activations on the brand's profiles.
Fixly connects people ordering a service with appropriate contractors. The service proposes a reverse ad service model. This means that the ordering party informs what service he has to perform, and the specialists themselves contact about its implementation.
Hand Made has been designing real marketing solutions across all key channels for 18 years. The agency provides full-service strategic, creative and production support. Hand Made's effectiveness is confirmed by awards, industry reports and client evaluations, including being named four times among the best Polish advertising agencies in the Media & Marketing Polska report.