Hand Made Agency is responsible for the comprehensive communication strategy and part of the promotional activities of the 63rd Krakow Film Festival.

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The KFF is one of the oldest film events in the world. For this year's edition, Hand Made prepared a refreshed communication of the event. Activities included the design of visual identity, promotion and support of social channels, as well as preparation of advertising materials for print.

The agency has created a new visual identity, which is an important component in creating integrated activities around the institution. Appropriately chosen graphic language defines the emotional benefit and idea of the event, accompanied by exhibitions, concerts, outdoor shows and meetings with artists.

In addition to the visual layer, Hand Made prepared a comprehensive communication strategy in social channels and graphic creations, which are used on Facebook and Instagram. As part of the cooperation, the agency is responsible for promoting the event and managing the media budget.

Also included in the scope of work are BTL projects and printed materials that will be used during the festival - including the design and composition of a 52-page program book.

This is not Hand Made's first collaboration with the KFF. During last year's edition, the agency was responsible for the event's social media communication. This year's expansion of the scope of activities is a result of the excellent results of the teams' joint work.

The Krakow Film Festival is an event dedicated to documentaries, animated films and short features. At its core are three equal competitions: documentary, short and Polish. During the 8 festival days, viewers have the opportunity to watch about 250 films from Poland and around the world.

Hand Made is a full service advertising agency, providing clients with support in all key communication channels. The agency designs communication solutions, provides full strategic, creative and production support for Polish and foreign brands. It has been named four times among the best Polish agencies in Media & Marketing Poland reports.