The Hand Made advertising agency has realized a campaign and produced a spot for the launch of products of the Perfecta brand line, whose ambassador is Małgorzata Kożuchowska.

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Hand Made is responsible for developing the concept of the television campaign, including creative supervision, production and post-production of the spot and sponsorship billboards promoting the Perfecta Skin cosmetics line, co-created by Małgorzata Kożuchowska. The commercial combines beauty and fashion elements. The agency also prepared the concept for the photo shoot, which was realized by photographer Marcin Tyszka.

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Dax Cosmetics' new line of products takes care of the skin, and thus a woman's self-confidence - and multidimensionally. Hence the use of mirrored, multidimensional scenery and the image of the heroine in various guises - always equally beautiful and inspiring.

Zofia Tarnawczyk
Senior Copywriter w Hand Made

Given that Pefecta's brand ambassador is currently Małgorzata Kożuchowska, one of Poland's style icons, I wanted our spot not to be another cosmetics commercial, but to stand out with an original visual approach. The very cooperation with the agency and production - their precise approach and commitment - significantly influenced the whole process and made it easier to achieve this result.

Tala Dołgowska
Director

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Hand Made has an in-house studio to oversee production, advertising budgets, as well as post-production of materials. The studio creates 2D and 3D materials, visualizations, animations, videos, as well as complex advertising spots.

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When producing the commercial spot, we abandoned pure white backgrounds in favor of soft light, colors pulled from packaging and mirror reflections. Such backgrounds gave a lot of visual possibilities, as can be seen in the material, but posed a big challenge in production and post-production. Nevertheless, we met it, and the resulting spot is definitely one of the most outstanding in the cosmetics industry!

Magda Ludwig
Agency Producer w Hand Made

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The spot was directed by Tala Dołgowska and cinematographed by Miłosz Kasiura. The music was composed by Marek Domanski (Beatshop).

Dax Cosmetics is one of the leading cosmetics companies on the Polish market. The brand specializes in the production and sale of skin care cosmetics for the face and body, protective preparations for sunbathing, and also offers makeup products.

Hand Made has been designing real marketing solutions across all key channels for 18 years. The agency provides full-service strategic, creative and production support. Hand Made's effectiveness is confirmed by awards, industry reports and client evaluations, including being named four times among the best Polish advertising agencies in the Media & Marketing Polska report.