The latest Lisner brand activation has begun, with Hand Made responsible for its preparation and communication. The lottery will last until March the 31st.

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The north is the land of raw, pure nature... and that's where Lisner herring comes from. This is reminded by the brand's latest activation, which invites you to experience the wildness and beauty of the north - starting with Lisner products and ending with a walk along the wild shores of the northern sea. Brand ambassador Michel Moran invites you to this extraordinary journey.

The agency is responsible for the preparation and full service of the lottery. The scope of cooperation also included the development of the creative idea for the campaign, full visual identity and the design of a dedicated website. The campaign is promoted by a spot, the production and post-production of which is also the responsibility of Hand Made.

Together with the client, we developed the concept of a sweepstakes that not only fulfills the sales task, but above all tells the story of the brand and Lisner products. We also designed additional activations, for example, when registering a receipt on the site we encourage people to take part in a game. The goal: an even deeper immersion into the world of the brand.

Łukasz Tkacz
Creative Director w Hand Made

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A consumer lottery is a tool that effectively engages audiences. It is a solution that more and more brands are reaching for. Hand Made provides full service, and the organization of lotteries is one of the agency's key competencies. From the creative idea, through visual identification, as well as promotion of the action. Among the most important lotteries prepared by the Hand Made team, one can point to cyclical campaigns for the Tic Tac or Nutella® brands.

Lisner is the leader of the Polish market for herring preparations, salads and sandwich spreads. The company is part of the pan-European food conglomerate UTM, which is best known as the owner of the Müller brand of dairy products.

Hand Made has been designing real marketing solutions across all key channels for 18 years. The agency provides full-service strategic, creative and production support. Hand Made's effectiveness is confirmed by awards, industry reports and client evaluations - including being named four times among the best Polish advertising agencies in the Media & Marketing Polska report.