The Hand Made agency is responsible for the creation and production supervision of the latest TV commercial for the Domol brand from Rossmann's portfolio.

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Hand Made developed the creative concept and communication platform for the “Domol speaks to the resourceful” campaign. Each of the brand's products features a different distinctive voice and personality, highlighting its main benefits. An original soundtrack was composed for the production. The commercial is aired on TV in the format of a 30-second spot, as well as on social media channels - Facebook, Instagram and Tik Tok, for which an additional series of humorous formats was created, titled. “Dirty Business.”

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We opted for humor while showing resourceful people and the effects that come from using Domol products. We adjusted the communication platform to both the channel, which is television, and social media (including Tik Tok, where we meet a younger target group).

Adrianna Skalniak
Senior Copywriter w Hand Made

Rossmann is one of the best-known drugstores in Europe. In Poland, it is an industry leader, offering the highest quality products, including novelties and innovations from cosmetic companies and private label items.

Hand Made is a full service advertising agency, providing clients with support in all key communication channels. The agency designs communication solutions, provides full strategic, creative and production support for Polish and foreign brands. It has been named four times among the best Polish agencies in Media & Marketing Poland reports.