The agency has prepared the latest TV campaign for the Pyrantelum Owix brand, owned by the Polpharma corporation. Hand Made is responsible for the script and supervising the production of the spot.

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A television campaign for the drug Pyrantelum Owix has been launched. It is the only formulation in its category that conducts advertising activities in widely available communication channels. The spot emphasizes the product's features by using the theme of sorcery - Pyrantelum OWIX is like a magic formula that a parent can use whenever he or she needs it. The big problem with this product is the difficult name. By using a melodic spell formula, the name became more friendly and easier to remember.

The campaign prepared by the agency's team not only points out the problem, but also educates parents of preschool and early school-age children on how to recognize and prevent the disease.

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Pinworms are treated by parents as an embarrassing problem, plus the symptoms of their appearance often go unnoticed in a timely manner. In our campaign, we want to change the perception of pinworms and show how to treat them effectively. Pyrantelum Owix is a pioneer in its category. When creating a campaign for this brand, we placed great emphasis on the friendliness and memorability of the message - in order to further strengthen its leadership position.

Łukasz Tkacz
Creative Director w Hand Made

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Hand Made, in cooperation with production house Lemon, is responsible for the concept and production supervision. The spot was directed by Michal Gazda.

This is another collaboration with the Polpharma concern. The agency has already produced advertising spots for the Ranigast, Pirolam and Pyralgina.

Hand Made has been designing real marketing solutions across all key channels for 18 years. The agency provides full-service strategic, creative and production support. Hand Made's effectiveness is confirmed by awards, industry reports and client evaluations - including being named four times among the best Polish advertising agencies in the Media & Marketing Polska report.