Advertising agency Hand Made is responsible for the new logo and website redesign of the LabHome brand.

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The agency's task was to refresh the visual elements - logo, website and product packaging. The branding work was preceded by an update of the brand strategy, and the new visuals adequately communicate the nature of LabHome's business.

In addition, as part of digital activities, the agency's team performed a comprehensive redesign of the website. The project included not only a new visual version, but also optimization of the site's structure in terms of usability. The work was preceded by UX activities, such as the development of user paths and information architecture.

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The agency's production studio prepared high-quality renderings of all packaging along with its components, which further enhanced the graphical side of the project. Thus, we provided the client with a modern solution that not only meets usability standards, but also stands out for its aesthetics and visual refinement.

Rafał Włodarczyk
Head of Digital Design w Hand Made

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Web design for the LabHome brand is not the first realization of the h.digi team in the pharmaceutical industry. The department's portfolio includes, among others, the design of a corporate website for the HASCO-LEK brand or a website for Nestle Health Science.

The rebranding project initiated cooperation, which is already expanding into additional areas. The brand successively intends to commission the agency with activities including digital communication or preparation of printed materials.

LabHome is a brand specializing in do-it-yourself diagnostic tests that it supplies in the pharmaceutical sector. It was the first in Poland to introduce a wide panel of rapid screening tests - including a CRP test and an angina test - to pharmacies in 2016. To date, many millions of people have used LAB HOME tests. The brand has had a significant impact on shaping consumer awareness of the role of diagnostic tests in health care. It is the recipient of two Forbes Diamonds.

Hand Made has been designing real marketing solutions across all key channels for 18 years. The agency provides full-service strategic, creative and production support. Hand Made's effectiveness is confirmed by awards, industry reports and client evaluations, including being named four times among the best Polish advertising agencies in the Media & Marketing Polska report.