A new commercial for the drug Ibuprom Zatoki Max has hit television. Hand Made Agency is responsible for the creative concept and overseeing its production.

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The challenge of the campaign was to find a catchy and clear metaphor that everyone can relate to their own experiences. The spot shows that sinus pain is one of the specific ones, as it results from tiring pressure and pressure. The metaphor for the problem thus became the subway crowd, which perfectly illustrates its oppressiveness.

Hand Made is responsible for developing the full creative concept and supervising the production of the 30-second commercial spot aired on television. This is yet another collaboration between Hand Made and a brand from the USP Zdrowie portfolio. The agency has also developed TV campaigns for Xenna, Xenna Balance and Ibuprom RR.

USP Health is a pharmaceutical company operating in the over-the-counter products and medicines market. The company was founded in 1992. USP Zdrowie's portfolio includes well-known brands that have been trusted by consumers and pharmacists for years, including Ibuprom, Apap, Gripex, Vigor UP!, Verdin, Xenna, Stoperan and Artresan.

Hand Made is a full service advertising agency, providing clients with support in all key communication channels. The agency designs communication solutions, provides full strategic, creative and production support for Polish and foreign brands. It has been recognized four times among the best Polish agencies in Media & Marketing Poland reports.