Advertising agency Hand Made has won the tender and will handle the strengthening of social media communications for the BMW Motorrad brand.

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The agency has created a new strategy for the brand's social media communication and will be responsible for its implementation and profile management from 2025-2029. Activities will also include running paid campaigns, creating new creations and moderating content. The communication is aimed at both motorcycle enthusiasts and people who are just planning to start their adventure in this world. Among its objectives will be the presentation of new motorcycle models.

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We are very excited to begin our journey together with BMW Motorrad. We believe that combining our creativity with the innovative nature of such an established brand will take us really far. Because only by building engaging and credible communications can you successfully reach your destination.

Tomasz Horbaczewski
Senior Copywriter w Hand Made

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BMW Motorrad is one of the BMW Group's brands. For more than a decade, the brand has played a key role in the development of motorized unicycles. Throughout this time, BMW Motorrad's ability to innovate, success in motorsports, exceptionally high quality standards and distinctive design have earned it the special status the company enjoys today.

Hand Made has been designing real marketing solutions across all key channels for 18 years. The agency provides full-service strategic, creative and production support. Hand Made's effectiveness is confirmed by awards, industry reports and client evaluations, including being named four times among the best Polish advertising agencies in the Media & Marketing Polska report.