The Hand Made advertising agency has won the tender and will support the ALDI brand in internal communication activities for another consecutive year.

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Hand Made has been responsible for content services and supporting communication activities in the application of ALDI AtoM internal structures for the past three years. The agency is tasked with developing the creative concept, content creation, moderation and preparation of contests and custom actions aimed at employees. Further plans for cooperation include refreshing the existing communication, implementing activities to increase the audience and introducing additional activations for regular users.

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An internal communication platform is a rarity among Polish companies - we are happy to co-create it with ALDI. Preparing content for the application is great fun! Our work is made more pleasant by brand heroes, Aldik and Aldona, so we are very happy that we will continue to work hand in hand with them. ALDI employees present in the app are very active and creative: watching how much fun they have with our creations is very rewarding!

Agnieszka Rączka
Copywriter w Hand Made

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The primary goal of the tool is transparent, open and reliable daily communication with employees. The application creates a space for rapid sharing of information that reaches all employees immediately.

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‍Congratulations to the Hand Made agency for winning the tender and defending the handling of such an important project for us, which is a mobile application for all ALDI Polska employees. What we especially appreciate in this cooperation is the commitment to building an engaged community around our brand, which was also confirmed in the outcome of the tender. We look forward to many more years of good cooperation and joint achievement of the assumed results.

Agata Biernacka
Head of Communication Department ALDI Poland

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ALDI is a German grocery and industrial discount chain with a presence on five continents. The seventh largest supermarket chain in the world in terms of sales.

‍Hand Made has been designing real marketing solutions across all key channels for 19 years. The agency provides full-service strategic, creative and production support. Hand Made's effectiveness is confirmed by awards, industry reports and client evaluations, including being named four times among the best Polish advertising agencies in the Media & Marketing Polska report.