
Pandora brand activation for Mother's Day

As part of the ongoing cooperation, the Hand Made advertising agency prepared a consumer activation implemented in the Pandora brand's social media channels - Polish, Czech and Hungarian.
To celebrate the upcoming Mother's Day, Hand Made has prepared an engaging online game concept. The contest is organized not only on the Polish, but also on the Czech and Hungarian channels of the brand. The Hand Made agency is the organizer of the contest, and is responsible for graphic creations, coordination of activities related to programming and implementation of the game, legal and logistical issues, communication of the action and moderation.
We focus on emphasizing how important mom is to each of us. In communication, we suggest ideas for the most beautiful gifts to celebrate her holiday. In addition, we are holding a consumer contest in which online vouchers for Pandora products - for the winner and mom - are up for grabs.
Hand Made has been working with the Pandora brand continuously for 4 years. The agency is responsible for handling social media - including the creation and publication of posts, moderation, cyclically organized thematic contests and occasional activations-games using the Post Sticker application.
Pandora is the world's largest jewelry brand that produces hand-finished jewelry from high-quality materials. Elements of the collection can be freely combined with each other, giving endless possibilities to express one's own style. Pandora started its business more than 40 years ago as a small store in Copenhagen, and today is present in more than 100 countries around the world. The company's priority is sustainable and responsible business development. Starting in 2025, Pandora is committed to buying only recycled silver and gold, and to halving its greenhouse gas emissions throughout its supply chain by 2030.
Hand Made has been designing real marketing solutions across all key channels for 18 years. The agency provides full-service strategic, creative and production support. Hand Made's effectiveness is confirmed by awards, industry reports and client evaluations - including being named four times among the best Polish advertising agencies in the Media & Marketing Polska report.